Digital Strategy, AI, and Data-Driven Business
Digital Strategy, AI, and Data-Driven Business is a study module in the Leading Digital Transformation program and can also be taken as a stand-alone program.
The role of information technology in companies has gradually shifted from supporting the core business to a central resource for companies’ value creation and competitive strategies. Companies that have yet to undergo a digital transformation risk being left behind, while industry leaders are using data and smart algorithms ever more broadly to better serve their customers and create value for shareholders. The recent advances in generative AI, and particularly large language models, underline the importance of digitalization in all industries.
Digital capabilities allow a fundamental shift in value creation, as human routines are gradually replaced with smart and adaptive processes run by real-time data streams and algorithms. These changes are associated with a shift towards digital ecosystems and platforms. To prosper in this new digitalized reality, firms must embed themselves effectively in collaborative networks and develop new business models to capture value.
The Digital Strategy, AI, and Data-Driven Business module provides participants with an in-depth understanding of the ongoing changes in strategy and management practice brought by contemporary digital technologies. The readings, case studies, and class discussions will help you understand how to rethink the sources of competitive advantage, offerings, and the broader operating model at a traditional company.
The module will enable the participants to:
- Understand the technical changes, economic logic, and new business models driving the ongoing digital transformation across diverse industries
- Identity, forecast, and respond to changes taking place in an industry, including the shift towards digital ecosystems
- Analyse and formulate strategies related to digital solutions, ecosystems, and platforms
- Understand the new managerial mindset and strategic priorities associated with effective use of contemporary digital technologies
- Design new business processes and business models related to generative AI.
4.5 ECTS credits can be transferred from the Digital Strategy, AI, and Data-Driven Business program to the Aalto Executive MBA or Aalto MBA program.
Benefits
The program will challenge and reward you as our world-class experts help you cut through the noise of digitalization and technology and focus on what really matters for your business. It covers the latest trends in technology and provides you with practical tools and methods for agile implementation of new skills and knowledge at work. It will help you challenge your strategic thinking and gain a comprehensive overview of the latest theory, technologies, and business applications.
For
The program is for business leaders, senior executives, and decision-makers responsible for leveraging the possibilities created by digitalization within their companies.
We recommend the program for core strategy team members, business development managers, and digital transformation leaders.
Instructor
Paavo Ritala
Paavo Ritala is a Professor of Strategy and Innovation at the Business School at LUT University.
His main research themes include ecosystems and platforms, the role of data, algorithms, and digital technologies in organizations, and the circular and regenerative economy. His research has been published in the field-leading outlets such as Journal of Management, Journal of Management Studies, Research Policy, and Academy of Management Perspectives. He is closely involved with business practice through research projects, executive and professional education programs, and in speaker and advisory roles. In recent years, his research and coaching have helped dozens of companies in renewing their strategy to accommodate new data-driven digital technologies such as generative AI, digital platforms, and more.
Prof. Ritala is the Co-Editor-in-Chief of R&D Management and serves on the editorial review boards of Journal of Product Innovation Management and Organization & Environment.
Program Fee and Registration
Other Leading Digital Transformation Modules
You can register for individual stand-alone Leading Digital Transformation modules or take the complete Leading Digital Transformation program, including all three core modules and one elective module of your choice.
