Myynnin johtaminen
Customer Value as a Sales Driver – Identify, Model, Use, and Develop
Business profitability can be achieved in many ways, but growth only comes from successful sales. What creates sales success and how do you improve it?
The Myynnin johtaminen (Leading Sales) program helps you understand the central aspects of successful B2B sales, as well as customer purchasing behavior in changing times where value, not price, is the decisive factor. Success in customer relationships requires a good understanding of the customers’ goals, challenges, and businesses, and using them to offer the right solutions.
Researched knowledge and utilizing result-based tools and methods
In the program, you will learn how to identify, appraise, and model the value that your company brings to customers – as well as sales success – to improve your customers’ businesses. The program helps you understand how purchasing decisions are made, and how to create an impact by showcasing the value that you bring to customers.
- You will receive a clear, concrete, and detailed understanding of the business benefits brought forth by value-based sales.
- You will be coached in developing methods and tools for leading and implementing customer-driven value-based sales.
- You will create a plan for implementing value-based sales.
Please note that this program is held in Finnish.
Benefits
The program gives you a concrete and detailed understanding of the business benefits brought forth by value-based sales. During the program, you will be instructed in developing methods and tools for leading and implementing customer-driven value-based sales. Placing value at the heart of sales requires competence and a change in the sales culture (from comparisons to long-term collaboration), in leading sales (integrating the sales funnel approach to your customers’ results), and implementing sales (moving from price and feature-based sales to sales based on the value brought to customers).
For
This program is aimed at individuals in charge of leading and developing sales.
The program is best suited for leaders in B2B sales: sales managers, sales directors, and people aspiring to take on these roles.
Modules
Program Fee and Registration
Program Fee
The fee for the Myynnin johtaminen program is € 4,200 (+ VAT).
Registration
Register by November 10, 2025.
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