A Pioneer in Service Design and Innovation Training

We will help you develop your knowledge and expertise in creativity, leadership, and strategic innovation. You will be provided with the understanding and tools to innovate and lead your business in a digitalized world of networks, create business models that drive growth and adoption while delivering attractive returns, and design new solutions that create value for the customer and your business.

Key aspects of servitization include technological opportunities, business models, change management, and customer-centric development. These are also the foundations of the training provided by Aalto EE and Aalto University. As a pioneer in the industry, we have been providing programs in service design for ten years. Our students obtain a comprehensive overview of the subject, are given a framework and concepts, and have the chance to try out the methods best suited to various phases. The program also imparts a large amount of tacit knowledge and confidence in your own approach.

What kind of training or development are you looking for?

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Customized Competence Development Solutions

With over 50 years of experience, Aalto EE develops world-class competence development solutions that utilize Aalto University’s multidisciplinary faculty and approach.

We co-create with organizations' impactful and inspirational training solutions and help our customers to address current and future business challenges.

 

Aalto EE's customized solutions are an impressive way to renew organizations and competencies, ensure strategy implementation, and build a new competitive advantage. Together with our corporate clients, we design and implement customized training where all aspects are always organized according to the customer's needs.

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Telia 5G Boost Development Program Produced New Business Innovations around 5G Technology

Aalto EE and Telia collaborated on a program around 5G technology and its opportunities for Telia’s business. The six-month program for Telia’s sales professionals resulted in new innovations and an entirely new business area for the company.

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Psychologist Debunks the Myth of Efficiency: "Our Brain Doesn't Function That Way"

Psychologist Mona Moisala suggests that knowledge workers should hear what neuroscience has to say and give up the detrimental demands of our seemingly efficient ways of working. Do you dare to take a nap during the workday?

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Meet Our Faculty

Senni Kirjavainen

Sanna-Katriina Asikainen

Professor Sanna-Katriina Asikainen is an Associate Professor in Marketing at Aalto University, School of Business.

In 2002-2020 she worked as Professor of International Marketing at School of Business and Management, Lappeenranta University of Technology, Finland. In the past, she has worked as a visiting scholar at Scancor, Stanford University, US, and as a visiting professor at Loughborough University, School of Business and Economics, UK.

Professor Asikainen has received many awards and honors for her research: Her article “Measuring inter-organizational trust-a critical review of the empirical research in 1990-2003” was nominated as the Top 25 Hottest Articles in Industrial Marketing Management. Her teaching has been awarded the 'Teaching achievement' of the year 2013, by the Finnish Association of Business School Graduates (SEFE).

Sanna-Katriina Asikainen holds a Doctor of Science Technology from Lappeenranta University of Technology.

Ulla Jones

Juha Kronqvist

Laura Franck

Ana Kristiansson

Ana Kristiansson is an experienced leader in the apparel industry with over 25 years of expertise. She is the founder of PORTIA, a tech company providing AI-powered solutions for SME fashion brands to streamline operations and embrace circularity.

Kristiansson also leads Desinder, a creative agency specializing in sustainable fashion that offers brand strategy and circular design solutions.

With a BFA in Fashion Design from Parsons School of Design, Kristianssonhas worked with top global brands and earned multiple innovation awards. She is the founder of Apparel Entrepreneurship, an educational platform empowering sustainable apparel businesses, and is a successful author and podcaster.

Known for her dynamic speaking style, Kristiansson inspires audiences with insights on circular business models, branding, AI trends, and entrepreneurship, leaving a lasting impact.

Juho-Petteri Huhtala

Juho-Petteri Huhtala (D.Sc. (Econ.) works as a researcher and lecturer at the Department of Marketing, Aalto University School of Business.

Huhtala is an expert in business models, business design, and product and service development. His research focuses on developing artificial intelligence technologies at the interfaces of marketing and sales and both managing and measuring customer experience.

Over the past ten years, Huhtala has been involved in several large-scale research projects, e.g., the B2BAI project, which aims at B2B technological artificial breakthroughs. Previously, he has studied the evolution of business models in mature industries (especially media and telecommunications), among other things.

Huhtala is currently an academic leader in the interdisciplinary B2BAI research project. In addition to academic research, Huhtala has been the CEO of NIBS think tank (https://www.nibs.fi/) since 2018. Huhtala trains and coaches managers and experts in several of Aalto EE's open and company-tailored programs. Topics include but are not limited to, business design, service design tools, business models, and productization.

In the autumn of 2017, Huhtala defended his doctoral dissertation at the Department of Marketing at Aalto University. The research topic was "Essays on Innovation Management and Organizational Effectiveness."

Ville Eloranta

Dr. Ville Eloranta is currently working as a Senior University Lecturer at Aalto University School of Business.

He is also Director of the IDBM Master's Program (the Aalto International Design Business Management program for future transdisciplinary professionals) and involved in developing Network University Fitech (a transformative education endeavor of the seven biggest Finnish universities, Technology Industries of Finland, and TEK, the trade union for academic engineers and architects in Finland).

Dr. Ville Eloranta is an expert in design management (connecting design paradigms to management practice), business model innovation (especially platform business models), and distributed ledger technologies (especially open blockchain implementations). He has a solid track record of publications in top-level management journals.

Besides a strong academic track record, Dr. Ville Eloranta has 20 years of experience in design and entrepreneurship solving digitalization challenges, especially for big B2B customers.

Ville Eloranta holds a PhD in Industrial Engineering and Management from Aalto University School of Science and Technology.

Hanna Brotherus

Hanna Brotherus is a choreographer, director, and author. She is a specialist in bodily expression, and encounters between human beings lie at the core of her work.

Moving smoothly at the interface between art and well-being, Brotherus is working to increase humaneness, being seen, and authenticity. She is an expert in the performing arts bringing together different groups of people and collaborators in communal and societal productions.

Brotherus has choreographed more than 30 full-length dance productions and dozens of shorter live and filmed pieces that have been performed in Stockholm, Seoul, and Hong Kong, as well as Finland. She is among Finland's most renowned and productive artists in her field. Her accomplishments have been recognized in Finland and internationally. Besides numerous grants from the state and several foundations, she was awarded the Tanssin Maineteko award in 2014 and the Pro Dance Choreographer Award in 2020.

Hanna Brotherus has written books and articles on dance and two novels. She has taught dance and movement extensively to different audiences. She also coaches the personnel of large organizations in bodily awareness.

Hanna Brotherus holds an MA in (Dance) Choreography from the Theatre Academy of The University of the Arts Helsinki.

Johan Ronnestam

Johan Ronnestam is Brand Strategist, Creative Director and Future Thinker.  He is one of Scandinavia’s most experienced and senior voices in brand development, creative innovation, and future-proof business strategy.

Through his Stockholm-based consultancy, Ronnestam Creative Studio, he partners with founders, boards, and executive teams to develop future-proof strategies, brand platforms, product concepts, and creative frameworks that stand the test of time.

Through the years, he has helped shape the future of some of the world’s most iconic brands — including adidas, Seve Ballesteros, Omega, BMW, H&M, Volvo Ocean Race, IKEA, and Nike — along with many of Sweden’s strongest companies, such as Svenskt Tenn, Svedbergs, Vasakronan, SJ, Lundhags, Fagerhults Lighting, Pelle Vävare, and Kinnarps. His work spans everything from brand identities and global campaigns to digital ecosystems, retail experiences, and physical product design.

Driven by relentless curiosity, Ronnestam is known for staying ahead of the curve, particularly when it comes to how emerging technologies are transforming creativity, branding, and design. He doesn’t just follow trends; he helps define what’s next. His career is built on the belief that curiosity and bold thinking, not big budgets, create lasting impact.

An awarded designer, speaker, and serial entrepreneur, Ronnestam has founded several companies — including the global design brand BAUX, trusted by clients like Google, Microsoft, and Stella McCartney, and most recently Hitpin Golf, a challenger brand rethinking the golf ball industry with a direct-to-consumer mindset and bold creative positioning.

Contact Us

Julia Heinonen

Relationship Specialist +358 10 837 3784 julia.heinonen@aaltoee.fi

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Call for Strategic Innovation

All over the world, forward-thinking companies are seeking growth by creating innovative business models, establishing themselves in new markets, and developing new partnering models. Forerunner companies actively strive to establish themselves as the power players and leading creators of new business ecosystems. In the global market, even smaller niche players can succeed with innovative business models and deep customer insight.

This calls for strategic innovation capabilities, the understanding and competencies required to develop business models and build new value networks in a platform economy, and the ability to lead change. Innovation capabilities are vital to ensuring business continuity and keeping jobs in the high-cost countries of the West.

Servitization continues to evolve, changing industry and branch structures. At the same time, companies and organizations are striving to servitize their businesses, products, and customer processes. Furthermore, companies that once built services around their products now often aim to develop products that can be embedded in their services. The final offerings are frequently produced in complex networks. To succeed in the digitalized world, traditional B2B service providers also need to step up their service productization capabilities and leverage customer insight.