Training Programs to Develop Strategic Marketing and Sales Skills

The customer experience’s centric role in business and organizational culture drives successful commercial strategies and concepts. Aalto EE offers a wide range of sales and marketing training programs that help organizations strengthen their strategic customer relationship, marketing, and sales skills. Develop marketing and sales capabilities and enable your organization's commercial success.

What kind of training or development are you looking for?

Customized Competence Development Solutions

With over 50 years of experience, Aalto EE develops world-class competence development solutions that utilize Aalto University’s multidisciplinary faculty and approach.

We co-create with organizations' impactful and inspirational training solutions and help our customers to address current and future business challenges.

 

Aalto EE's customized solutions are an impressive way to renew organizations and competencies, ensure strategy implementation, and build a new competitive advantage. Together with our corporate clients, we design and implement customized training where all aspects are always organized according to the customer's needs.

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Psychologist Debunks the Myth of Efficiency: "Our Brain Doesn't Function That Way"

Psychologist Mona Moisala suggests that knowledge workers should hear what neuroscience has to say and give up the detrimental demands of our seemingly efficient ways of working. Do you dare to take a nap during the workday?

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Meet Our Faculty

Sonja Kniivilä

Sonja Kniivilä is a commercial, technical, and legal communications expert and trainer. She also specialises in customer communications, communications for various government department,s and research communications.

Kniivilä has worked as a lecturer and communications trainer in universities, companies and public administrations for more than 20 years.

Kniivilä's work with companies has focused in particular on coaching in interaction and communication, service communication and customer communication development. Kniivilä is interested in personal encounters and service quality thinking in coaching companies. Giving and receiving personal feedback are emphasised in the interaction and communication exercises guided by Kniivilä.

Kniivilä has followed the development of management and customer communication as a teacher at Aalto University for a long time. She is currently working on a doctoral thesis on dealing with challenging customer situations. In his coaching, he emphasises partnership and meeting the customer as an individual. In Kniivilä's experience, the importance of customisation and personalisation is growing, mass customisation is no longer enough.

Sanna-Katriina Asikainen

Professor Sanna-Katriina Asikainen is an Associate Professor in Marketing at Aalto University, School of Business.

In 2002-2020 she worked as Professor of International Marketing at School of Business and Management, Lappeenranta University of Technology, Finland. In the past, she has worked as a visiting scholar at Scancor, Stanford University, US, and as a visiting professor at Loughborough University, School of Business and Economics, UK.

Professor Asikainen has received many awards and honors for her research: Her article “Measuring inter-organizational trust-a critical review of the empirical research in 1990-2003” was nominated as the Top 25 Hottest Articles in Industrial Marketing Management. Her teaching has been awarded the 'Teaching achievement' of the year 2013, by the Finnish Association of Business School Graduates (SEFE).

Sanna-Katriina Asikainen holds a Doctor of Science Technology from Lappeenranta University of Technology.

Contact Us

Julia Heinonen

Relationship Specialist +358 10 837 3784 julia.heinonen@aaltoee.fi

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Digitalization and new technologies are having an impact on marketing, when harnessed alongside sales, to a new level

The basic principles of marketing have changed little over the decades. Various ‘isms’ have entered the discussion from time to time, while others have faded from view. Meanwhile, digitalization has transformed marketing, and the pace of change is exponential. Marketing has had a dwindling impact, and advertising has undergone genuine transformations. On the other hand, marketing has been revived by the universal adoption of certain technologies, and artificial intelligence has become part of everyday life.

Internal market information and data derived from the markets are vital to enabling companies to identify customers, partners, prospects, and competitors. Markets cannot be analyzed and interpreted with sufficient intensity without the strategic exploitation of data. In turn, such analysis and interpretation enable adaptation to a continuously changing market situation. Customer needs are continuously changing, and organizations need to both understand these changes and be proactive in view of them.