Training Programs to Develop Strategic Marketing and Sales Skills

The customer experience’s centric role in business and organizational culture drives successful commercial strategies and concepts. Aalto EE offers a wide range of sales and marketing training programs that help organizations strengthen their strategic customer relationship, marketing, and sales skills. Develop marketing and sales capabilities and enable your organization's commercial success.

What kind of training or development are you looking for?

Customized Competence Development Solutions

With over 50 years of experience, Aalto EE develops world-class competence development solutions that utilize Aalto University’s multidisciplinary faculty and approach.

We co-create with organizations' impactful and inspirational training solutions and help our customers to address current and future business challenges.

 

Aalto EE's customized solutions are an impressive way to renew organizations and competencies, ensure strategy implementation, and build a new competitive advantage. Together with our corporate clients, we design and implement customized training where all aspects are always organized according to the customer's needs.

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Meet Our Faculty

Ana Kristiansson

Ana Kristiansson is an experienced leader in the apparel industry with over 25 years of expertise.

She is the founder of PORTIA, a tech company providing AI-powered solutions for SME fashion brands to streamline operations and embrace circularity.

Kristiansson also leads Desinder, a creative agency specializing in sustainable fashion that offers brand strategy and circular design solutions.

With a BFA in Fashion Design from Parsons School of Design, Kristiansson has worked with top global brands and earned multiple innovation awards. She is the founder of Apparel Entrepreneurship, an educational platform empowering sustainable apparel businesses, and is a successful author and podcaster.

Known for her dynamic speaking style, Kristiansson inspires audiences with insights on circular business models, branding, AI trends, and entrepreneurship, leaving a lasting impact.

Kalle Reunanen

Kalle Reunanen is the CEO of Innomaatti Oy.

Reunanen has extensive expertise in customer relationship management and development, including customer and value-centric key account management, managing customer relationships as part of the company's strategy, the link between sales and customer relationships, optimising resources from a company and customer perspective, customer insight as a basis for creating customer value and strategic development of customer relationships. Dialogue with the customer is also an important part of Reunanen's training and consultancy. He has been particularly interested in how to bring new ideas to life in companies and among people.

Kalle Reunanen has implemented hundreds of different development projects to improve sales content, tools, management systems, and business models. Reunanen has led numerous strategy cycles and used agile methods to develop customer insight and sales for his clients.

Prior to his career as a coach, trainer, and consultant, Reunanen has held a wide range of positions in several international and domestic companies. He has been a business leader, developer, salesperson, and consultant for companies such as Unisys, Reuters, Banque Indosuez, Feeniks Trading, OKO, Unic, and Nixdorf.

Contact Us

Julia Heinonen

Relationship Specialist +358 10 837 3784 julia.heinonen@aaltoee.fi

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Digitalization and new technologies are having an impact on marketing, when harnessed alongside sales, to a new level

The basic principles of marketing have changed little over the decades. Various ‘isms’ have entered the discussion from time to time, while others have faded from view. Meanwhile, digitalization has transformed marketing, and the pace of change is exponential. Marketing has had a dwindling impact, and advertising has undergone genuine transformations. On the other hand, marketing has been revived by the universal adoption of certain technologies, and artificial intelligence has become part of everyday life.

Internal market information and data derived from the markets are vital to enabling companies to identify customers, partners, prospects, and competitors. Markets cannot be analyzed and interpreted with sufficient intensity without the strategic exploitation of data. In turn, such analysis and interpretation enable adaptation to a continuously changing market situation. Customer needs are continuously changing, and organizations need to both understand these changes and be proactive in view of them.