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Ecosystems Serve as a Source of Life for the Cultural Sector
27.03.2023, Annamari Typpö
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Service Management online course provides a toolbox to understand better and analyze recent service management developments.
During the course, you will gain a good understanding of how to
For companies, this course represents an effective way to gain new ideas for promoting customer-centric business strategies. For service managers and experts, the course is cost-efficient and flexible to refresh further and extend their service-related knowledge and skills.
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By completing the course, you will get an Aalto EE Service Management certificate worth 0.5 ECTS. |
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Fee:
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Video lectures
Online exercises to check your mastery of each theme
Your own schedule and pace
“The online video modules were excellent. I really enjoyed the videos with examples at the end.”
“The module was very helpful and gave me lots of ideas and tools to utilize in my daily work.”
Previous participants
The course is a cost-efficient and flexible way to update your service management know-how. It is also an effective tool to provide selected teams, groups, or departments with a similar level of knowledge. The course allows flexible study patterns.
The course is designed for managers and experts looking for a conceptual toolbox for service management.
The course offers an effective way to gain new ideas for promoting customer-centric business strategies.
To provide you with effective tools for optimizing your service operations, the course starts with approaching the foundations of service business. To capture service quality as a major aim of service provision, the online course discusses prominent service quality concepts and covers seminal tools for measuring service quality. The course also discusses strategies for effective service recovery and introduces self-service technologies and artificial intelligence as major drivers of service innovation.
You will also identify co-creation as an emerging trend in service innovation management. The course illuminates customer value creation as a major strategic aim of business operations. In addition, customer-centricity is introduced as a major organizational precondition for safeguarding customer value.
The estimated study time of the course is 12 hours. The course allows flexible study patterns; you can decide on your schedule and the speed of your progress. The recommended study schedule is 2-3 hours per week for 3-4 weeks.
Instructor: Tomas Falk, Professor of Marketing, Aalto University School of Business
Featured Insights
March 30 – May 11, 2023
Schedule March 30 – May 11, 2023
Location Aalto University Töölö, Helsinki, Finland or live online
The program helps you understand the central aspects of successful B2B sales, as well as customer purchasing behavior in changing times where value, not price, is the decisive factor.
Fee: € 4,200 (+ VAT)
May 2 – June 14, 2023
Schedule May 2 – June 14, 2023
Location Aalto University Töölö, Helsinki, Finland and Live online
Frequency Multiple times a year
The program gives service developers a comprehensive understanding of the human-centered approach to service design. You will focus on the stages of the design process of service design and go through methods suitable for customer-oriented development. The program is held in Finnish.
Fee: € 3,100 (+VAT)
May 5 – September 8, 2023
The program focuses on enhancing your strategic HR leadership skills and competencies in a rapidly changing and evolving environment.
Fee: € 7,800 (+ VAT)
May 8–10, 2023
Schedule May 8–10, 2023
Location Aalto University Töölö, Helsinki, Finland or live online
The executive program considers pricing from a strategic management perspective. The program introduces alternative strategies that provide insights for improving pricing decisions that directly impact a company’s financial performance.
Fee: € 4,550 (+ VAT)
May 26, 30–31, 2023 (FI)
Schedule May 26, 30–31, 2023 (FI)
Location Aalto Töölö (FI)
Frequency Twice a year
The program is a practical, hands-on and effective two-day program providing the participants with in-depth experience backed by the latest business practices and live case studies bringing the participants' negotiation and persuasion skills to the next level.
Fee: € 3,150 (+ VAT)
August 31 – September 1, 2023
Schedule August 31 – September 1, 2023
Location Aalto University Töölö, Helsinki, Finland and Live online
The program, designed for developers and managers responsible for environmental and quality issues in organizations, gives you versatile perspectives on communication as part of responsible business. You will learn to analyze the starting points of the credibility of responsibility communication and evaluate your organization and its activities as a builder of a sustainable society. The program is held in Finnish.
Fee: € 1,840 (+ VAT)
September 11–13, 2023
Schedule September 11–13, 2023
Location Aalto University Töölö, Helsinki, Finland
Frequency Once a year
You will get a comprehensive understanding of strategic marketing and how strategic marketing is crucial in driving growth by being or becoming customer-centric.
Fee: € 4,350 (+ VAT)
September 11, 2023 – September 2024
Schedule September 11, 2023 – September 2024
Location Aalto University Töölö, Helsinki, Finland
The Diploma in Commercial Excellence gives you a holistic view and concrete tools for planning and implementing your commercial strategy. You will learn and practice how to renew or explore new business models with greater agility, customer-centricity, and innovativeness.
Fee: € 9,750 (+ VAT)
September 13 – November 27, 2023
Schedule September 13 – November 27, 2023
Location Aalto University Töölö, Helsinki, Finland
The program is held in Finnish.
Fee: € 2,150 (+ VAT)
September 26 – November 16, 2023
Schedule September 26 – November 16, 2023
Location Aalto University Töölö, Helsinki, Finland and Live online
Frequency Multiple times a year
The program gives service developers a comprehensive understanding of the human-centered approach to service design. You will focus on the stages of the design process of service design and go through methods suitable for customer-oriented development. The program is held in Finnish.
Fee: € 3,100 (+VAT)
11.10.2022–08.02.2023
Schedule 11.10.2022–08.02.2023
Location Helsinki, Finland, Remote participation possibility
Frequency Once a year (starting in fall)
The program will increase your understanding of the role played by a customer strategy as part of your business’s overall strategy, and provide tools for the goal-based development and implementation of the KAM process. You will learn how to work with important customers and adopt hands-on tools for the development and management of customer processes. The program is held in Finnish.
Fee: € 4,000 + VAT
October 10 – December 1, 2023
Schedule October 10 – December 1, 2023
Location Aalto University Töölö, Helsinki, Finland and Live online
The program handles the most topical themes of digital marketing at both the strategic and tactical levels, from a customer-oriented perspective. You will gain an overview of digital marketing and sales, involving the integration of digital and analog marketing practices in support of your business objectives and strategy. The program is held in Finnish.
Fee: € 3,850 (+ VAT)
October 26, 2023 – February 16, 2024
Schedule October 26, 2023 – February 16, 2024
Location Aalto University Töölö, Helsinki, Finland or live online
Frequency Once a year (starting in Fall)
The program is for professionals who already know the basics of service design and want to deepen their expertise in human-centric design in designing services and customer experiences. The program is held in Finnish.
Fee: € 6,825 (+ VAT)
November 2023 (EN)
The program is a practical, hands-on and effective two-day program providing the participants with in-depth experience backed by the latest business practices and live case studies bringing the participants' negotiation and persuasion skills to the next level.
Fee: € 3,150 (+ VAT)