Business Model Development
Explore New and Scalable Business Opportunities
Business Model Development is a three-day module in the Diploma in Commercial Excellence program and can also be taken as a stand-alone program.
The program trains you to explore, validate, and scale new business models and/or renew existing ones. You will go back to your organization with proven tools and practices to systematically build new, scalable businesses with greater agility, customer centricity, and innovativeness.
At first, the Business Model Development program introduces approaches and methods to test hypotheses underlying your strategy and to gain a better understanding of your positioning and the dynamics of competition in the market. Then you will work with state-of-the-art methodologies such as value proposition development, business model development, and customer development in their search for novel and scalable business opportunities that create value for customers and align with corporate strategy.
Explore New Opportunities – Gain methods to explore how feasible, scalable, and valuable your business opportunity could be
Find the Problem to Solve – Acquire tools and practices to identify unmet customer pain points and develop ways to capture and deliver value to your customers
Validate Your Value – Learn practices to systematically gather customer and competitor insights that differentiate your solution and validate the scalability of your business model
Communicate the Value – Learn how to optimize your go-to-market strategies to take your idea to the market and gain traction with customers
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Work with market proven tools used by start-ups and high-growth companies that are contextualized for the corporate context.
Learn a systematic approach to explore how feasible, scalable, and valuable your business
opportunity could be.
Participate the program as a stand-alone or achieve a Diploma in Commercial Excellence.
The program introduces systematic, market-proven methods to explore new business opportunities, analyze own competitive advantages and seek new opportunities for value capture. Learn how an established company can take support from Lean Startup practices to find new and scalable business opportunities.
Business leaders, managers, and specialists responsible for exploring and validating new business models and/or renewing existing ones
- You may operate as a business unit leader or in product, service or offering management
- Professionals who seek new perspectives and methods to develop new business opportunities with greater agility, customer-centricity, and innovativeness
Contents and Schedule
The program introduces tools and approaches to gain better understanding of the competitive dynamics in the market, and to test hypotheses underlying your strategy and competitive advantage. Participants learn and practice market proven tools and methods to explore new and scalable business opportunities that create value for your customers.
We will complete the module through a mix of group activities, lectures, and class discussions. Experiential hands-on learning will be strongly emphasized. During the sessions, you will be challenged to step out of your comfort zone and experience a disruptive environment.
The program contains a written pre-assignment and a take-home assignment. The program is worth 4.5 ECTS credits.
Pre-module Period of 2-3 Weeks
Individual preparation and assignments
Intensive contact learning session with instructor and peers
Mikko Laukkanen is Professor of Practice at Aalto University School of Business and Academic Director at Aalto EE where he is responsible for the academic quality of Aalto EE’s programs.
Dr. Laukkanen specializes in customer experience management, service design and service business, strategic marketing, business model innovation, and innovation management.
He has an extensive background in consulting and research projects with large international firms and is a well-liked lecturer and sought-after public speaker. He has pioneered a number of experiential teaching methods in his executive and university teaching.
Mikko Laukkanen has a Doctor of Science in Economics and Business Administration from Aalto University School of Business.
Dr. Fabian Sepulveda has more than 20 years of experience in engineering, management consulting, and investment banking at companies such as Lucent Technologies, A.T. Kearney, and J.P. Morgan.
He is actively involved in Finland’s entrepreneurial ecosystem as a start-up coach and Lean Launchpad® trainer, and helps organizations understand and execute Lean Start-up methodologies and customer development. He teaches Venture Formation and other courses at the Aalto Ventures Program and Aalto University Executive Education
Kenneth Salonius is a founder and CEO at Vertical.
Kenneth’s expertise is in helping corporations build their future in markets that are under disruptions, having a particular focus on customer- and user-centric development and building value through collaboration. Kenneth and his team are specialized in strategy and business development, service design and new ways of working. They have particular focus on the healthcare and pharmaceutical sectors but have a vast amount of experience in the industrial sector, energy, media and retail markets.
Kenneth has also co-founded Upgraded (former HealthSPA), the largest health & wellness company ecosystem in Nordics. He is also an advisor to the Board of Directors at HealthTech Finland among holding several other positions of trust.