The program helps you understand the central aspects of successful B2B sales, as well as customer purchasing behavior in changing times where value, not price, is the decisive factor.

The AI and Data module offers you a foundational understanding of data analytics, AI, data quality, and data strategies while developing the ability to address related challenges and solutions with stakeholders. You will learn to enhance organizational practices, build data capabilities, and navigate technical and cultural barriers to data sharing effectively.

AI Methods and Applications module will increase your understanding of how data, analytics, and AI can enhance organizational practices, drive innovation, and support strategic decision-making. You will gain practical knowledge of advanced AI methods, including their applications, implementation, and the ability to address challenges while fostering efficiency and competitive advantage.

Real-World Impact of AI Applications module explores the interaction of AI systems with society, focusing on sustainability, security, and data privacy. You will gain insights into addressing challenges in AI development, including ethical concerns, data protection, and continuous improvement, while leveraging opportunities with open data and open-source solutions.

The program handles the most topical themes of digital marketing at both the strategic and tactical levels, from a customer-oriented perspective. You will gain an overview of digital marketing and sales, involving the integration of digital and analog marketing practices in support of your business objectives and strategy.

The program will increase your understanding of the role played by a customer strategy as part of your business’s overall strategy, and provide tools for the goal-based development and implementation of the KAM process. You will learn how to work with important customers and adopt hands-on tools for the development and management of customer processes.

Future Considerations of AI module delves into cutting-edge topics based on the most current and relevant themes and phenomena, such as AI agents, explainable AI, quantum machine learning, and edge AI, emphasizing their applications, challenges, and transformative potential. You will gain a deep understanding of integrating technologies such as IoT and quantum computing while prioritizing transparency, safety, and industry innovation.

The program provides a comprehensive and strategic perspective of modern analytics and its uses. The program combines strategy and theory with examples of practical analysis.

We will bring together CDOs and data leaders from industries, government, and academia to join us for thought-provoking conversations and collaboration in Finland. The purpose is to advance knowledge in data leadership and create a better understanding of how organizations can ensure quality in the data, algorithms, and programs they manage which in turn will help Chief Data Officers create impactful value for business through trustworthy data.