Digital Strategy, AI, and Data-Driven Business
Digital Strategy, AI, and Data-Driven Business is a study module in the Leading Digital Transformation program and can also be taken as a stand-alone program.
The role of information technology in companies has gradually shifted from supporting the core business to a central resource for value creation and competitive strategies. Organizations that have yet to undergo a digital transformation risk being left behind, while industry leaders are using data and smart algorithms ever more broadly to better serve their customers and create value for shareholders.
The Digital Strategy, AI, and Data-Driven Business program provides participants with an in-depth understanding of the ongoing changes in strategy and management practice brought about by contemporary digital technologies. The readings, case studies, and class discussions will help you understand how to rethink the sources of competitive advantage, offerings, and the broader operating model in a traditional company.
4.5 ECTS credits can be transferred from the Digital Strategy, AI, and Data-Driven Business program to the Aalto Executive MBA or Aalto MBA program.
Benefits
The program will challenge and reward you, as our experts help you cut through the noise of digitalization and technology and focus on what really matters for your business. It covers the latest trends in technology and will provide you with practical tools and methods for the agile implementation of new skills and knowledge at work. It will help you challenge your strategic thinking and gain a comprehensive overview of the latest theory, technologies, and business applications.
For
This program is designed for business leaders, senior executives, and decision makers responsible for leveraging the opportunities created by digitalization and AI within their organizations.
It is especially beneficial for core strategy team members, business development leaders, and digital transformation leaders.
Content and Schedule
Digital Strategy, AI, and Data-driven Business comprises a three-day study module, a written pre-assignment and a take-home assignment. The program is worth 4.5 ECTS credits.
This program explores how emerging digital technologies are transforming economic logics, strategies, and business models, and applies these insights across both established and emerging industries. Participants will gain a solid understanding of competitive and collaborative digital strategies while learning to identify AI and data-driven business opportunities that balance innovation with governance, ethics, and risk management. The program also addresses how management priorities and mindsets must evolve to prepare organizations for the adoption of agentic and autonomous technologies.
Instructor
Paavo Ritala
Paavo Ritala is a Professor of Strategy and Innovation at the Business School at LUT University.
His main research themes include ecosystems and platforms, the role of data, algorithms, and digital technologies in organizations, and the circular and regenerative economy. His research has been published in the field-leading outlets such as Journal of Management, Journal of Management Studies, Research Policy, and Academy of Management Perspectives. He is closely involved with business practice through research projects, executive and professional education programs, and in speaker and advisory roles. In recent years, his research and coaching have helped dozens of companies in renewing their strategy to accommodate new data-driven digital technologies such as generative AI, digital platforms, and more.
Prof. Ritala is the Co-Editor-in-Chief of R&D Management and serves on the editorial review boards of Journal of Product Innovation Management and Organization & Environment.
Program Fee and Registration
Other Leading Digital Transformation Modules
You can register for individual stand-alone Leading Digital Transformation modules or take the complete Leading Digital Transformation program, including all four modules.
