Strategic Pricing and Customer Value
Pricing Strategically: Monetizing and Growing Your Business
Strategic Pricing and Customer Value is an executive program that considers pricing from a strategic management perspective. The program introduces alternative strategies that provide insights for improving pricing decisions, directly increasing the company’s monetization ability.
Participants leave the program with a comprehensive understanding of the critical parameters and crucial factors for setting value-based pricing. Additionally, they receive an extensive set of implementable tools and frameworks to enhance the company’s pricing strategy and revenue.
4.5 ECTS credits can be transferred from this program to the Aalto Executive MBA or Aalto MBA program.
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In 2023, the training garnered excellent faculty feedback of 5,7/6 from the participants.
In 2023, the program Net Promoter Score (NPS) was 91/100
Exchange ideas and network with like-minded executives and professionals.
The Strategic Pricing and Customer Value program helps you gain a strategic and holistic view of pricing. You learn to create value through various pricing strategies and how to improve your company's pricing processes. Learning about the drivers and impact of pricing power and psychological pricing helps you identify the best arguments to confidently defend a product or service's value. We will also examine sustainability and how it connects to customer value.
By attending the program, you will also
- Address constraints in your monetization strategy
- Define price roles in the market
- Align your revenue model with organizational goals
- Consider costs, competitors, and customers for optimal pricing
- Navigate competition and commoditization
- Spot approved price customization opportunities that align with your brand
- Understand value tracking, quantification, and communication
- Examine digital product and service pricing options and tools
The program is designed for executives and managers in B2B, service, and consumer markets responsible for designing, evaluating, implementing, or communicating pricing decisions. Previous participants are from diverse sectors, such as ICT, SaaS, Retail, Consulting, Mining, Construction, Energy, Industrial Machinery, Banking, Media, and Process Manufacturing.
The program is especially beneficial for companies who:
- are looking for points of difference through new pricing models
- are exploring new methods for the introduction of new products or services
- aim to succeed in measuring and communicating the right value to customers
- have been started recently and are looking for means of differentiation and rapid growth
Contents and Schedule
The program combines the latest theoretical research on pricing with topical cases, where practical knowledge stems from the successes and failures experienced by other companies.
Participants gain in-depth, comprehensive knowledge from diverse business and consumer market examples during the training. The teaching methods include practical case workshops, group work, a hands-on simulation, and interactive lecturing.
Pre-module Period of 2-3 Weeks
Interactive and engaging face-to-face session with instructor and peers
Post-module Period of 2-3 Weeks
Pekka Mattila is Associate Professor at the Aalto University School of Business.
He works frequently with European, Asian, African, and North American executive audiences on themes of strategic management, business model innovation, leadership, top team dynamics, leading change and transformation, organizational culture, and strategic marketing. During the period 2011-2021, he served as the Managing Director and Associate Dean of Aalto University Executive Education.
In addition to his academic activities Mattila has conducted an active business career. He has served or currently serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies in media, banking, ecommerce, technology, edtech, invest-in, construction, as well as food and beverage industries. Moreover, he serves as a Member of the Board of The Finnish National Gallery.
Mattila holds a doctorate (D.Sc. 2006) and a master’s degree (M.Sc. 2003) in sociology at the University of Helsinki and an Executive MBA (2010) at London Business School. Over the years, he has frequently visited several prestigious European and Asian universities teaching management, organizational behaviour, marketing, and sociology.
Mattila has authored several managerial books on leadership, change, and transformation as well as strategic marketing and sales. His consulting, training, and coaching career started in 2003, and his corporate clients comprise over 480 Nordic and international companies, entrepreneurial ventures as well as prominent public sector institutions and NGOs.