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Strategic Pricing and Customer Value

Pricing Strategically: Monetizing and Growing Your Business

Strategic Pricing and Customer Value is an executive program that considers pricing from a strategic management perspective. The program introduces alternative strategies that provide insights for improving pricing decisions, directly increasing the company’s monetization ability.

Participants leave the program with a comprehensive understanding of the critical parameters and crucial factors for setting value-based pricing. Additionally, they receive an extensive set of implementable tools and frameworks to enhance the company’s pricing strategy and revenue.

4.5 ECTS credits can be transferred from this program to the Aalto Executive MBA or Aalto MBA program.

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November 5, 2024

In 2023, the training garnered excellent faculty feedback of 5,7/6 from the participants.

In 2023, the program Net Promoter Score (NPS) was 91/100

Exchange ideas and network with like-minded executives and professionals.


The Strategic Pricing and Customer Value program helps you gain a strategic and holistic view of pricing. You learn to create value through various pricing strategies and how to improve your company's pricing processes. Learning about the drivers and impact of pricing power and psychological pricing helps you identify the best arguments to confidently defend a product or service's value. We will also examine sustainability and how it connects to customer value.

Monetize Your Marketing Mix
Enhance Competitive Edge
Maximize Value Opportunities
Innovate Product Offerings
Accelerate Revenue Growth
Craft Sales Boosting Campaigns

By attending the program, you will also

  • Address constraints in your monetization strategy
  • Define price roles in the market
  • Align your revenue model with organizational goals
  • Consider costs, competitors, and customers for optimal pricing
  • Navigate competition and commoditization
  • Spot approved price customization opportunities that align with your brand
  • Understand value tracking, quantification, and communication
  • Examine digital product and service pricing options and tools


The program is designed for executives and managers in B2B, service, and consumer markets responsible for designing, evaluating, implementing, or communicating pricing decisions. Previous participants are from diverse sectors, such as ICT, SaaS, Retail, Consulting, Mining, Construction, Energy, Industrial Machinery, Banking, Media, and Process Manufacturing.

The program is especially beneficial for companies who:

  • are looking for points of difference through new pricing models
  • are exploring new methods for the introduction of new products or services
  • aim to succeed in measuring and communicating the right value to customers
  • have been started recently and are looking for means of differentiation and rapid growth

Contents and Schedule

The program combines the latest theoretical research on pricing with topical cases, where practical knowledge stems from the successes and failures experienced by other companies.

Participants gain in-depth, comprehensive knowledge from diverse business and consumer market examples during the training. The teaching methods include practical case workshops, group work, a hands-on simulation, and interactive lecturing.

Program structure

Pre-module Period of 2-3 Weeks

Individual preparation

Two-and-a-half-day Module

Interactive and engaging face-to-face session with instructor and peers

Post-module Period of 2-3 Weeks

Take-home assignment



Skander Esseghaier

Associate Professor of Marketing, Affiliated Professor at the Africa Business School, Mohamed 6 Polytechnic University, Morocco. Ph.D. in Marketing Columbia University

Skander Esseghaier’s research focuses on pricing and recommendation systems. His research has been published in top-tier academic journals including the Journal of Marketing Research, Marketing Science, Management Science, Productions and Operation Managemenet the Journal of Applied Probability, and the SIAM Journal on Control and Optimization. His paper on Internet Recommendation Systems, published in the Journal of Marketing Research, was a finalist for the 2005 William F. O’Dell Award which honors the Journal of Marketing Research article published in 2000 that has made the most significant long-term contribution to marketing theory, methodology, and/or practice

Skander Esseghaier is an Associate Professor of Marketing. He is affiliated with the Africa Business School at the Mohamed 6 Polytechnic University in Rabat, Morocco and is currently visiting at the Universidad de Chile where he teaches Pricing at the undergraduate and MBA levels. Prior to that, Skander Esseghaier was a faculty member at ESADE Business School in Barcelona, Koc University in Istanbul, the Wharton School at the University of Pennsylvania, and the Stern School of Business at New York University. He was also a Visiting Professor at INSEAD in France and Singapore, and at the Indian School of Business in Hyderabad, India.

Skander Esseghaier has a Ph.D. in Marketing from Columbia University in New York, a M.Sc. from the London School of Economics in the UK, and a M.Sc. and B.Sc. in Statistics and Economics from the Ecole Nationale de la Statistique et de l’Administration Economique in Paris.

Program Fee and Registration

Program start

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