In this webinar, Dr. Pekka Mattila, Professor of Practice at the Aalto University School of Business, explains the importance of strategic pricing and how to create value through various pricing strategies and improve the quality of your company's pricing processes. Dr. Mattila will also present a real case on how strategic pricing has brought value to companies.
The Strategic Pricing is an executive program that considers pricing from a strategic management perspective. The program introduces alternative strategies that provide insights for improving pricing decisions that directly impact a company’s financial performance. Read more about the program.