Marketing and Sales

Auditing Uncertainty: Competences for a Changing ProfessionIn this article Ari-Matti Erjansola and Robert Ackermann look into the changing profession and competence needs of auditors, particularly in governme...

Sustainable High Performance Requires Recovery – Aalto EE and Hintsa Performance Host F1 Breakfast Event in SingaporeIn both business and professional sports recovery is the foundation of top performance.

What are the key competencies emerging leaders need to develop today, Julian Birkinshaw?In a world shaped by constant disruption, leadership is no longer about stability. It’s about adaptability, curiosity, courage, and a vast amount of s...

Lauri Järvilehto: "It Makes Sense to Use AI for Tasks I Find Boring or Don't Know How to Do"We asked professor of practice Lauri Järvilehto, who also teaches in Aalto EE's programs, how he uses AI in tasks that call for creativity.

Sales Success in Challenging TimesHow can sales professionals tackle challenging issues and keep creating and delivering value for our customers to keep relationships healthy and busin...

Value-Based Pricing Requires a Fundamental Mindset Shift in Companies – “It Is Time for a Change”We need a shift in how products and services are priced, believes Skander Esseghaier, who teaches strategic pricing and customer value at Aalto EE. Pr...

Social Media Is My Office - But What Has Changed and How Should Employers Consider That?Experts and social media professionals encourage businesses to adapt to the evolving dynamics of social media. The fight for attention is tough, and m...

Two Giants Meet – What Role Do Humans Play in the Equation of Data and Sales?Organizations – and their sales departments – have access to more data than ever before, making the shift toward data-driven decision-making inevitabi...

Artistic Integrity and Leading a Culture Organization Are Two Different Things – That s Why Culture Sector Needs to Understand BusinessDid you think that business and culture are two completely separate realms? In reality, both can learn from each other. Read on as Nana Salin and Karr...