Marketing and Sales

Responsibility Requires the Courage to See, and Tell, the Truth and to Know One’s Own CoreIn this webinar, top experts Dr Pekka Mattila and Lauri Toivonen tell us how responsibility works in action.

Marketing and Sales Pulse: Responsibility in ActionResponsibility is in everybody’s “how to make it work list” in each company’s growth function. But how does it fly into action? Is it more difficult t...

Become the Next World-Class NegotiatorWhat is negotiation? How to make a successful negotiation? Gopal RajGuru shares his insight on negotiation skills and gives his top three tips for bus...

Meet a Real Guru in NegotiationsGet an unfair negotiation advantage with tips from the negotiations guru Gopal RajGuru

Does Your Pricing Match Your Strategy?Marco Bertini, ESADE claims that pricing is an area where the level of sophistication does not match the importance of the topic.

Write It like You Mean It – Three Ways to Express Emotions in Writing as a ManagerImagine you are writing a report about your business area and realize that you are missing one of the key facts. You decide to send a quick email or i...

Can Working for a Law Firm be Rewarding for a Marketer?“Are you a lawyer? What have you studied? Do law firms do marketing? What is it that you do exactly?”