Webinar Recording: Finance or people skills: do financial advisers shape the portfolios of their relatives?
"People frequently cite family and friends as key sources of financial advice. We find that financial advisors significantly increase their social connections’ likelihood of participating in the stock market. This advisor effect declines in social distance, does not vary with socioeconomic characteristics, is absent for safe assets and current stock market participants, and does not extend to other finance professionals."
12.05.2025
| VideoThis webinar recording is about the Certified European Financial Analyst program. Professor Elias Rantapuska will also tell his thoughts on his latest research. During the webinar recording Program Director Petri Lehtivaara will go through the structure, content, and flow of the CEFA program.
"People frequently cite family and friends as key sources of financial advice. We find that financial advisors significantly increase their social connections’ likelihood of participating in the stock market. This advisor effect declines in social distance, does not vary with socioeconomic characteristics, is absent for safe assets and current stock market participants, and does not extend to other finance professionals.
These results suggest the effectiveness of social financial advice is rooted in a combination of investment expertise and people skills. Financial advisors, through their content and people skills, play an important role in promoting financial market participation."
The next CEFA program will start in October 2025. Warmly welcome!
