Marketing and Brand Management
Marketing and Brand Management is a module in the Global Leader Flex program and can also be taken as a stand-alone program.
In a saturated market where consumers are overwhelmed with choice, a strong brand is no longer a luxury, it is a critical business asset and the key to sustainable growth.
The Marketing and Brand Management program provides strategic frameworks to transform marketing from a cost center into a powerful growth engine. Through a blend of cutting-edge theory and practical application, you will learn to build lasting customer relationships and create distinctive brand value. The experience emphasizes immediate applicability, ensuring you can demonstrate clear return on investment and drive measurable business growth in competitive markets.
4.5 ECTS credits can be transferred from the Marketing and Brand Management program to the Aalto Executive MBA or Aalto MBA program.
Benefits
In a landscape defined by intense competition and shifting consumer loyalties, an organization's ability to build a distinctive brand is a primary driver of long-term revenue and resilience. This program directly strengthens that capability by equipping your talent with a masterful command of modern marketing frameworks—enabling them to make smarter investments, enter new markets with confidence, and consistently align customer experience with brand promise to secure a tangible competitive advantage.
For
This program is designed for organizations seeking to build a strategic marketing capability and develop leaders who can drive growth through powerful branding. It is ideally suited to marketing professionals and leaders responsible for shaping customer perception, managing brand portfolio value, and translating business objectives into effective market strategies. The curriculum is tailored for professionals facing challenges such as launching new products, entering competitive markets, managing digital transformation, or revitalizing a brand's relevance.
This program is particularly beneficial for:
- Brand managers and marketing directors overseeing product lines, brand portfolios, or market expansion
- Digital marketing and communications specialists aiming to move into strategic roles and align initiatives with broader business goals
- Entrepreneurs and business owners building their company's brand identity and market positioning from the ground up
- Sales and business development professionals transitioning toward strategic marketing or general management roles
Content and Schedule
Marketing and Brand Management comprises a self-paced online course, a two-day live online module, a written pre-assignment, and a take-home assignment. The program is worth 4.5 ECTS credits.
Pre-module period of 2–3 weeks
Individual preparation through self-paced online learning and pre-readings and assignment(s)
Two-day live online module
Intensive contact learning session with instructor and peers.
Post-module period
Take-home assignment: Action learning project
The program begins with a self-paced online course covering essential marketing and sales fundamentals, ensuring that all participants build a strong foundational knowledge. The live online sessions are strategically structured to deepen this expertise across two intensive days. The first day focuses on core marketing strategy, covering consumer insights, value proposition design, and data-informed planning for growth. The second day advances into brand management, exploring how to build, measure, and manage brand equity to create a lasting competitive advantage.
The schedule is designed for practical, applied learning. Each day blends expert instruction with interactive case studies and collaborative discussions. This hands-on approach ensures that participants can immediately apply strategic frameworks and brand tools to real-world business challenges, transforming theoretical concepts into actionable plans that deliver measurable results.
Instructor
Program Fee and Registration
Other Global Leader Flex Modules
You can register for individual stand-alone Global Leader Flex modules or take the complete Global Leader Flex program, including all four core modules and two elective modules of your choice.
