Business of Culture - Executive Program for Leaders in Arts and Culture in the Nordic and Baltic Region
In an era of change and uncertainty, the cultural sector needs leaders who think boldly, act strategically, and inspire with purpose. This program empowers cultural leaders to move beyond incremental improvements and create lasting impact within and beyond their organizations.
The program will deepen your understanding of value creation in the cultural context, strengthen your confidence in strategic decision-making, and develop the mindset and skills to lead transformation with clarity and conviction. By uniting creativity, business insight, and leadership courage, you will learn to navigate complexity, build sustainable growth, and reimagine what culture can achieve in society.
The Business of Culture is an executive program designed for leaders in the arts and culture sector in the Nordic and Baltic region. The program will enrich and develop participants’ understanding of how effective leadership, business acumen, networking, and collaboration can transform their organizations. It equips leaders and executives with strategies and tools to advance their organizations effectively.
By completing this program, you will be eligible for alumni status and become part of Aalto EE's global alumni community. The alumni community offers valuable benefits that support your professional development and networking:
- Invitations to exclusive alumni events and networking opportunities
- An alumni newsletter that brings together the most important news, events, and content
- The opportunity to participate in most of our programs at a special fee
Be part of the leaders’ network – Have the privilege of joining the Business of Culture network across the Nordic and Baltic region.
Transform your leadership journey – The program delivers a strong learning impact.
Broaden your horizons – Find networks and multidisciplinary collaborations to expose new ways to grow and deliver.
Benefits
The program empowers both individuals and organizations to grow, creating lasting impact through strengthened leadership, strategic clarity, and meaningful connections.
For
The program is designed for professionals working in arts and culture organizations in the Nordic and Baltic countries. We are looking for highly motivated participants who will bring their strong management and leadership experience to the program and stimulate the cross-fertilization of insights and expertise from their respective fields.
We are seeking participants with a:
- Minimum of five years of relevant work experience in managerial or senior specialist positions
- Hunger to grow as a leader and enthusiasm for embracing and living the business of culture
- Commitment to driving the sector into new areas of collaboration between culture and other industries
Business of Culture Strongly Impacts the Leadership and Networks of the Cultural Sector
The program is reshaping how cultural leaders in the Nordic and Baltic regions approach their mission. Integrating the authenticity of cultural work with the strategic acumen of business, the program is a beacon of progressive change, enhancing leadership skills, fostering vital networks, and stimulating collaborative growth across the cultural landscape.
Value and Impact Through Collaboration
The support of professionals plays a crucial role in ensuring lifelong learning in leadership and fostering collaboration in the arts and culture sector. Arts and culture professionals are supported by the AKO Foundation, Saastamoinen Foundation, and Amos Anderson Fund.
Program partners support the Business of Culture program by collaborating with us on promotional initiatives in various target countries.
Participant Feedback
The program has received excellent feedback from participants in previous cohorts, with an overall feedback of 5.6 out of 6. The Net Promoter Score for the program is 100.
“Joining the Business of Culture program has been a life-changing experience in many ways. The self-development journey highlighted some of the issues that prevented me from performing at my fullest potential. Addressing these issues has empowered me as a leader and strengthened my sense of direction and leadership ability. The program content is highly relevant. It has provided valuable insights on how to strengthen strategic relations and stay societally relevant.”
“You might start the program feeling overwhelmed by the demands and pressure caused by radical changes in your business environment, but you come out with an empowered and enlightened mindset. You are not alone in your mission and passion for improving the position of creative industries in society; you have a network, you have power, you have tools, and you have a voice and the courage to use it."
“Business of Culture is a program that will benefit you immensely as a leader working in any aspect of the cultural sector. If you are willing to be open and vulnerable about the shortcomings we all face as leaders and boldly plunge yourself into participating in the class discussions, the effect can be life-altering. Having completed this program, I can truly say it has made me a better, more capable, and more knowledgeable CEO.”
Content and Schedule
The Business of Culture program is built around three themes:
CoPassionate Leadership: Deepen self-awareness and strengthen your ability to lead and drive change.
Distinctive Business: Build business acumen through strategy tools and frameworks to manage and innovate cultural organizations.
Strategic Relations: Enhance your capacity to create value for your community and society.
The program runs from October 2026 to May 2027, consisting of three onsite study modules held in Copenhagen, Helsinki, and Oslo. It also includes two mandatory, self-paced online courses: Design Thinking, which empowers you with a human-centered approach to innovation, and Fundamentals of Accounting, which builds your confidence in understanding financial and management principles.
Business of Culture Receptions
Evenings offer opportunities to connect with peers and engage with cultural and business leaders. The BoC Reception series explores how art, culture, and business can together create a more vibrant and sustainable society through inspiring keynotes and moderated discussions.
Self-development Process
Between modules, you’ll design and implement a personal growth journey that enhances your leadership, performance, and well-being. Guided by an experienced coach and peer group, three coaching sessions will help you reflect, overcome challenges, and unlock your full potential.
Up to 9 ECTS study credits can be transferred from the Business of Culture program to the Aalto Executive MBA or Aalto MBA program.
Modules
Faculty
Tuomas Auvinen
Tuomas Auvinen is the Dean of the School of Arts, Design, and Architecture at Aalto University.
Tuomas Auvinen has built his career in the field of creativity and cultural leadership and has broad experience in demanding leadership roles at arts institutions.
He has worked as the CEO of The Association of Finnish Theatres, as Administrative Director of the Finnish National Theatre, and as the Principal and Dean of the Sibelius Academy, amongst other positions. In addition, Auvinen has extensive experience in creative leadership training and consultancy and has held several chairman and board member positions in cultural and creative industries companies.
Terje Gaustad
Terje Gaustad is an Associate Professor at Kristiania University College’s School of Arts, Design and Media
He is the leader of Kristiania’s Center for Arts Management and Leadership Research, and he has conducted research on relationships between autonomy and value creation across the creative industries, the digitization of entertainment industries and published on topics such as digitization and diversity in the film industry, new channel strategies, project strategy, and the economic efficiency of copyright enforcement. He is also responsible for Kristiania’s executive program in Strategic Storytelling.
In addition to his academic work, Terje Gaustad is an associate partner in Menon Economics, a consultancy operating at the interface of economics, politics, and the market, and he has a professional entertainment industry background that includes producer credits for theatrical feature films such as the British comedies “Save Angel Hope” (2007) and “Nasty Neighbours” (1999).
Terje Gaustad holds a PhD in Strategic Management from the BI Norwegian Business School and an M.A. in Communication Management from the Annenberg School of Communication at the University of Southern California.
Astrid Huopalainen
Astrid Huopalainen is an Assistant Professor in Leadership for Creativity at the Department of Management Studies and Department of Art and Media at Aalto University.
Astrid Huopalainen is a qualitative researcher who studies the connections and possible conflicts between art and organization, leadership in creative organizations, and creative work in the post-industrial era. Her multidisciplinary research interests include organizational aesthetics, leadership for creativity, and interactions between art and management.
Teemu Malmi
Teemu Malmi is a Professor of Accounting and Head of the Department of Accounting at Aalto University School of Business.
Professor Malmi specializes in management systems, strategy implementation, and cost and profitability accounting. He teaches frequently in a variety of Executive Programs and has served as an advisor to a large number of companies from various different industries: IT, electronics, energy, finance, food, health care, media, metal and engineering, paper and pulp, pharmaceuticals, rental services, retail, telecom and transportation/logistics and the public sector.
Teemu Malmi holds a Ph.D. in Accounting and Finance from The Helsinki School of Economics, which was merged into Aalto University in 2010.
Ben Nothnagel
Ben Nothnagel is a Senior Advisor at Aalto EE.
He has worked with Aalto EE for around 30 years specializing in developing the leadership skills of executives who are part of ambitious businesses.
Nothnagel's focus is on encouraging individuals and organizations to excel by increasing self-awareness, creating understanding of individual diversity in performance and results, enhancing influencing skills, and building high-performance leadership teams.
Nothnagel’s current research focus on three main areas: neuro-leadership (practical lessons that leaders can learn from neuroscience), cognitive decision-making, and emotional intelligence.
He works as a consultant and executive coach worldwide, including the Nordic countries, Germany, the United States, and Asia. His clients include companies such as ABB, Basware, Cargotec, Danfoss, Daimler, Fazer, Finnair, GE, Hewlett-Packard, HKScan, Michelin, Ruukki, Vaisala, and Yahoo.
Nothnagel is an Attorney at Law, Myers-Briggs Certified Interpreter, and Certified Emotional-Intelligence Practitioner.
Nana Salin
Nana Salin (M.A.) is a Senior Advisor at Aalto EE.
Salin has extensive international experience in the museum, cultural, funding, university, and executive education sectors. She has expertise in building creative concepts and partnerships, developing private funding and business, and creating innovative approaches.
Timo Vuori
Timo Vuori is an Associate Professor of Strategic Management at Aalto University School of Science.
His research on the psychological aspects of strategic management has been published in leading international journals and won several international awards. He has taught and presented his research at leading universities like Harvard and INSEAD.
Professor Vuori's research and teaching focus on how companies formulate and execute strategies. He has written two books with senior business executives on these topics. "Living Strategy" describes scenario-based strategy making in an ever-changing world. "Platform Strategy" describes how incumbent firms should and can renew themselves in the digital era. The books detail both the "hard" factors, such as technology and business models, and "soft" factors, such as people and psychology, influencing strategy and renewal.
Professor Vuori works extensively with companies, often collaborating with a leading strategy consulting company. Vuori helps the client organization formulate and evaluate several strategic options in strategy formulation projects. He uses advanced psychological techniques to help leaders unleash their strategic creativity and overcome thinking myopias and personal biases. This approach is based on his cutting-edge international research, also described in the Platform Strategy.
In strategy execution projects, Professor Vuori specializes in helping the client firm optimize the psychological engagement of the whole organization. He analyses the psychological impact of the intended strategy execution program and modifies it to maximally leverage the emotions of the organization's members for effectiveness.
Keynote Speakers and Inspirational Talks
To be confirmed.
Featured Insights
Program Fee and Registration
Program Fee
The Early Bird fee of € 13,345 (+ VAT) is valid until January 31, 2026.
The normal program fee for the Business of Culture program is € 15,700 (+ VAT).
VAT is calculated on the full fee, regardless of the scholarship amount (VAT rate 0%).
VAT is applicable to private persons and Finnish companies.
The program fee includes learning materials, lunches, and coffee breaks on program days, one reception per module, and individual coaching sessions. The fee does not include travel expenses or accommodation.
Participants may apply for a scholarship covering 30–50% of the program fee. See details below.