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Palvelumuotoilu ja asiakaskokemus – Service Design

Innovate, design, and develop your service to a new level

Service Design stands for service innovation, design, and development, using methods created in the field of design.

The program provides a comprehensive view of service design as a user-driven approach to service development. It runs through the various planning stages of service design and the methods appropriate to them. After the program, participants will understand how service design is connected to business goals and be able to describe a service production model.

The program is intended for a group of participants from a range of disciplines. Service design is a joint activity performed by a multi-disciplinary design team. You may be a marketing, service development, business development professional, or even a designer.

Please note that this program is held in Finnish.

Program information in FinnishDownload brochure (in Finnish)


September 24, 2024


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The program will help you to evaluate service development from the perspective of profitability
Service design will enable you to identify latent customer needs and preferences
The program combines service design methods and best practices to form tools for business development
You will understand how to ensure that the service meets the user's needs and is commercially viable
You will learn about the planning stages of service design and identify suitable methods for them
You will adopt a customer/user-centered approach to service development
You will learn how to distinguish service design from other service development methods

Contents and Schedule

The program is held in Finnish. You can find a detailed description of the program on our Finnish website.

Service Design training in English is offered in our customer-specific programs.

Program Fee and Registration

Program start

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