Professor Luoma is an expert in competitive dynamics, market-oriented strategies, and the use of models and data in organizational decision making.

He has also had visiting scholar positions at the Darden School of Business and McIntire School of Commerce, both at the University of Virginia.

Länsisalmi is a seasoned business transformation leader, HR professional, and executive.

She has 30 years of experience in human resources, leadership and business development, as well as serving as a board member, management consultant, entrepreneur, and CEO. Her aspiration is to build more human-centered business and organizations and help companies to thrive in a changing world, in a sustainable way.

Currently, Länsisalmi works at OP Financial Group as Chief People and Culture Officer. Her responsibilities include overseeing OP Group’s people and culture, communications, customer experience, marketing, and brand functions.

Additionally, Länsisalmi serves as Vice Chair of the Board at Yle (Finland’s national public broadcasting company) and is a Board Member at Ilmarinen (a major Finnish pension insurance company).

Länsisalmi holds a Doctorate in Psychology from the University of Helsinki and is a psychologist specialized in work and organizational psychology. Her doctoral research focused on enablers of innovation in organizations, and she has published numerous scientific articles in internationally peer-reviewed journals in the fields of management and organizational psychology.

Currently, Länsisalmi is enrolled in the Advanced Management Program at Harvard Business School.

Arja currently runs her own  boutique communications compony. In addition, she acts as a senior sustainabiity advisor at Greenstep. She has previously led Nokia’s global communications function and served as the member of the expanded management team of the company. In Finnair, she was a leadership team member in charge of Communications and sustainability. She also helds multiple posions in non-profit orginisations.

Arja holds a MA degree from Helsinki University. In addtion, she has media  e-MBA degree from University of Turku. She has also been rewarded with the Lifetime award by Finnish Association of Communications professional. Arja Suominen is a founding member and a former vice chair of the European Association of Communications Directors (EACD).

His research on the psychological aspects of strategic management has been published in leading international journals and won several international awards. He has taught and presented his research at leading universities like Harvard and INSEAD. 

Professor Vuori's research and teaching focus on how companies formulate and execute strategies. He has written two books with senior business executives on these topics. "Living Strategy" describes scenario-based strategy making in an ever-changing world. "Platform Strategy" describes how incumbent firms should and can renew themselves in the digital era. The books detail both the "hard" factors, such as technology and business models, and "soft" factors, such as people and psychology, influencing strategy and renewal.  

Professor Vuori works extensively with companies, often collaborating with a leading strategy consulting company. Vuori helps the client organization formulate and evaluate several strategic options in strategy formulation projects. He uses advanced psychological techniques to help leaders unleash their strategic creativity and overcome thinking myopias and personal biases. This approach is based on his cutting-edge international research, also described in the Platform Strategy. 

In strategy execution projects, Professor Vuori specializes in helping the client firm optimize the psychological engagement of the whole organization. He analyses the psychological impact of the intended strategy execution program and modifies it to maximally leverage the emotions of the organization's members for effectiveness.

Juha Äkräs has worked as Executive Vice President, Human Resources at Nokia Oyj and as a member of the Nokia Executive Board and Nokia Siemens Networks Board of Directors. Before these, he worked in multiple business management roles, including Senior Vice President of Core Networks at Nokia Networks. He has held multiple positions of trust in business and non-profit organizations.

Currently, he is co-leading a research program called “The Exponential Work Project: Cascading Wellbeing, Climate & Organizational Performance” – a joint research project by Aalto University, Hintsa Performance, and Ilmarinen.

Juha Äkräs holds a Master of Science in Engineering from the Helsinki University of Technology and has studied Industrial Management, Work Psychology, and Telecommunications.