Tiedolla johdettu markkinointi ja tekoäly
Tiedolla johdettu markkinointi ja tekoäly is a module within the Markkinoinnin johtaminen program that can also be taken as a standalone course.
Tiedolla johdettu markkinointi module provides a strategic perspective on data.
You’ll get ideas on how to choose the right channels, use effective tools, and prioritize your tasks. We’ll go over common pain points in marketing as a whole—the obstacles you need to overcome to make your marketing data-driven.
The course lasts 1.5 days.
Benefits
In the Tiedolla johdettu markkinointi ja tekoäly -program, you will learn how to build a comprehensive data-driven marketing strategy and apply artificial intelligence in your day-to-day marketing work.
For
For marketing directors and managers who want to strengthen their data-driven leadership skills and leverage artificial intelligence to support their day-to-day marketing work.
This training is suitable for individuals who want to learn how to build a customer-centric marketing strategy by leveraging the latest digital opportunities. The course offers both a strategic and a practical perspective on data-driven marketing—from data-driven planning to the use of artificial intelligence in everyday marketing.
Contents and Schedule
Tiedolla johdettu markkinointi ja tekoäly program covers how to plan marketing so that it can be driven by data, how to gain a strategic perspective on data, and how artificial intelligence impacts the overall marketing planning process.
Key topics of the module:
Marketing measurement (quick review from the previous module)
Case studies of data-driven management
Marketing reporting
Advanced analytics
Measurement tools and best practices
Managing AI-enhanced marketing
AI assistants and workflows
Case studies on the responsible use of AI in marketing
Structure:
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1.5-day in-person session: November 17, 2026, 13:00–16:30, and November 18, 2026, 9:00–16:00
You can choose to enroll in the entire Marketing Management program, which includes all four courses, or register for individual courses. Once you have completed all courses within four years, you will receive a certificate for the Markkinoinnin johtaminen program.
Kouluttajat
Jonna Muurinen
Jonna Muurinen is the founder and CEO of Kuulu Oy. She is an experienced digital marketing and AI expert who has trained more than 30,000 IT workers in the use of AI.
Muurinen specialises in practical solutions that combine digital marketing and artificial intelligence tools into an effective part of everyday business. She brings to her trainings clear, expert, and easy-to-digest content that helps people understand the possibilities and limitations of AI without unnecessary technical jargon.
Antti Vassinen
Professor of Practice Antti Vassinen is an expert in strategic marketing and marketing performance management, combining an academic research and teaching background with broad practical domain knowledge and leadership experience.
He specializes in the measurability, impact, and accountability of marketing. This comprises advanced analytics, effective KPI frameworks, data & digital transformation, investment optimization, and the role of creative and media in marketing performance.
With over 20 years of practical experience in data-driven marketing and digital communications, Dr. Vassinen has carried out hundreds of strategy and development client cases in both technology and business roles, supplemented by extensive executive and specialist training experience.
Most recently, he’s served as Director and Head of Marketing Science at Omnicom Media Group (Helsinki), one of the world’s largest media agency networks (NYSE:OMG), and as Data & Media Director at Perfect Fools (Stockholm), an award-winning boutique creative agency. Currently, he is a partner at Zeal Sourcing, a regional consultancy specialized in sourcing external marketing and IT services for enterprise clients. He is a former startup entrepreneur and co-author of a best-selling strategic marketing textbook.
As Professor of Practice at Aalto's Department of Marketing, Dr. Vassinen’s current research topics are (1) the value for consumers and advertisers of privacy in digital services and (2) novel decision tools for managing marketing investment portfolios.
Vassinen holds a doctorate in marketing from Aalto University School of Business and a master's in industrial engineering and management from Aalto University School of Science.
Kustannukset ja ilmoittautuminen
Markkinoinnin johtaminen -ohjelman itsenäiset opintojaksot
Voit valintasi mukaan osallistua koko Markkinoinnin johtaminen -ohjelmaan, joka sisältää kaikki neljä opintojaksoa tai ilmoittautua erillisille opintojaksoille:
