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Without previous experience in data and analytics, it can be challenging to discuss problems, solutions, and processes with experts. When you enter the world of analytics, you may find the terminology confusing and be unsure of how to decide what you should purchase for an analytics project. In meeting this challenge, it is helpful to see typical case scenarios in analytics and the ingredients involved in these types of problems.
With the information gained from the Essentials of Data and Analytics online course, you will be able to recognize how the value of data plays an essential role in decision-making and daily life. This online course assists managers and experts in decision-making by presenting definitions and terminology combined with case studies and scenarios for further reflection and helps the user understand the fundamentals of data and analytics and how to use them in decision-making.
The course comprises two learning paths, with data strategy and analytics divided into separate sections. Each has several modules on different topics to give the participant a comprehensive introduction to the field. The course videos and reading material are accompanied by interactive questions to check your knowledge along the way and a Course Workbook to help you on your learning journey.
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During the online course, you will reflect on the importance of data, which, together with analytics, poses a strong base in any company. The course provides teams with a fundamental level of skill and assists the participants in making informed decisions.
The course is aimed at experts and managers who want to learn the basics of data and analytics and how they can benefit from these areas in business. No previous experience in the topic is required.
The course is suitable for those who need to take a closer look at the essentials of data and analytics and who might take on a role close to data and/or analytics professionals. It also provides a good base for participation in other programs offered by Aalto EE.
The online course covers the essentials of data and analytics. You will be provided with fundamental know-how in the field, including data strategy, field definitions of data and analytics, and case scenarios. You will get an overview of data and its importance and understand the essentials of analytics and how to use data and analytics in decision making.
The online course also includes a Course Workbook, where reflections from the course are gathered in one handy document. You can apply the findings to reflect on your learning journey and use the workbook to start working on a data and analytics project idea.
The course is structured into 11 online modules consisting of interactive video lectures, reflection tasks, and reading material, each covering data and analytics from a different perspective. The videos are accompanied by interactive questions to check your knowledge along the way, further reading material, and reflection prompts.
Each module contains
The course videos are subtitled in English.
The estimated study time of the course is 12 hours. The course allows flexible study patterns; you can decide on your schedule and the speed of your progress.
The recommended study schedule is 2-3 hours per week for 3-4 weeks.
The first learning path, Data Strategy, will delve into the concept of data. Data is everywhere, and we humans have been gathering data for many years. Data needs to be considered a valuable asset in the business environment as data has become a new productivity factor. The six modules will introduce:
Data strategy
Data as an economic good
Big data
Data sharing
Data governance and data quality management
Data and analytics culture
Instructor: Kari Hiekkanen, Research Fellow, Aalto University, School of Science
The second learning path, Analytics, will provide you with information on using data through analytics further and how to implement analytics projects based on data. To use analytics properly for the most benefit, it is necessary to go through the terminology and key concepts used. The five modules in this study path will introduce you to:
Field definitions of analytics and machine learning
The three types of learning
Typical case scenarios in analytics
Models, accuracy, and generalization
Case examples
Instructors: Jaakko Hollmén, Senior University Lecturer, Aalto University, School of Science
In the program, you will seek views on digital responsibility and look at digitalization as a phenomenon from a sustainability perspective. The program is organized by Aalto EE in Singapore.
Fee: SGD 2,500 (approx. € 1,800)
Managing Technical Debt program is designed to equip organizations to understand the concept and challenges associated with technical debt, while providing them with the essential knowledge and skills to manage it effectively.
Fee: € 2,100 (+ VAT)
The AI and Data module offers you a foundational understanding of data analytics, AI, data quality, and data strategies while developing the ability to address related challenges and solutions with stakeholders. You will learn to enhance organizational practices, build data capabilities, and navigate technical and cultural barriers to data sharing effectively.
Fee: € 3,300 (+ VAT)
Schedule June 2–4, 2025
Location Aalto University Töölö, Helsinki, Finland
AI Methods and Applications module will increase your understanding of how data, analytics, and AI can enhance organizational practices, drive innovation, and support strategic decision-making. You will gain practical knowledge of advanced AI methods, including their applications, implementation, and the ability to address challenges while fostering efficiency and competitive advantage.
Fee: € 3,300 (+ VAT)
Location Aalto University Töölö, Helsinki, Finland
The program provides essential knowledge and practical skills for building scalable and efficient data pipelines and enhancing business decision-making, automation, and analytics capabilities. Participants will also learn to manage modern data infrastructure, supporting AI and machine learning applications while gaining a competitive edge and cost savings.
Fee: € 1,590 (+ VAT)
Schedule June 16–17, 2025
Location Aalto University Töölö, Helsinki, Finland or Live online
Frequency Once a year
In this program, you will examine digitalization as a global and social phenomenon from the perspective of responsibility. The program is held in Finnish.
Fee: € 2,100 (+ VAT)
September 15 – December 1, 2025
Schedule September 15 – December 1, 2025
Location Aalto University Töölö, Helsinki, Finland
This program thoroughly examines what leaders and decision-makers should know about AI technology and its implications for business. It covers the technologies’ possibilities and limitations, through leading organizational transformations to ecosystem-level changes.
Fee: € 6,700 (+ VAT)
September 15–16, 2025
Schedule September 15–16, 2025
Location Aalto University Töölö, Helsinki, Finland
This program provides you with an in-depth understanding of the ongoing changes in strategy and management practices brought by contemporary digital technologies. The program will increase your understanding of the technical changes, economic logic, and new business models driving the ongoing digital transformation. After the program, you will be able to identity, foresight, and respond to changes taking place in an industry, including the shift toward digital ecosystems.
Fee: € 3,100 (+ VAT)
September 23, 2025 – February 25, 2026
Schedule September 23, 2025 – February 25, 2026
Location Aalto-yliopisto Töölö, Helsinki
Frequency Once a year (start in Fall)
The focus of the training program is to develop business-oriented data management work and the use of digitalization to develop a company's business activities. You will explore business and IT strategy coordination, ICT management, portfolio management, and customer-oriented service production.
Fee: € 9,350 (+VAT)
September 29 – October 1, 2025
Schedule September 29 – October 1, 2025
Location Aalto University Töölö, Helsinki, Finland
Real-World Impact of AI Applications module explores the interaction of AI systems with society, focusing on sustainability, security, and data privacy. You will gain insights into addressing challenges in AI development, including ethical concerns, data protection, and continuous improvement, while leveraging opportunities with open data and open-source solutions.
Fee: € 3,300 (+ VAT)
October 10, 2025 – April 13, 2026
Schedule October 10, 2025 – April 13, 2026
Location Aalto University Espoo, Finland or live online
This program is a recruitment training program for unemployed job seekers. The program equips you with a solid foundation in modern data engineering, covering everything from building data pipelines and working with tools like SQL and Python to developing scalable AI workflows.
Fee: Free of change for the participant
November 18–20, 2025
Schedule November 18–20, 2025
Location Aalto University Töölö, Helsinki, Finland
This program touches on digital transformation, especially from the perspective of technology and data. During the program focus on how digitalization, platform economy, digital technology strategies, and innovative business models are transforming and providing new opportunities for business. We will also investigate data strategy and how to build a competent data team.
Fee: € 4,650 (+ VAT)