Markkinoinnin ja myynnin valmentava suorituksen johtaminen
Markkinoinnin ja myynnin valmentava suorituksen johtaminen is a module within the Markkinoinnin johtaminen program that can also be taken as a standalone course.
The Markkinoinnin ja myynnin valmentava suorituksen johtaminen -program focuses on leadership and communications skills, as well as on building high-quality relationships between marketing and sales, and between marketing and partners.
The module also covers the importance of psychological safety, different levels of trust, and barriers to interaction and how to overcome them.
The goal of the course is to provide practical tools for developing leadership and interpersonal skills—by consciously fostering high-quality interactions in cross-team collaboration.
The course lasts 1.5 days.
Benefits
In the Markkinoinnin ja myynnin valmentava suorituksen johtaminen program, you’ll gain tools to develop your leadership and interpersonal skills. Consciously creating high-quality interactions in cross-team collaboration.
For
For marketing directors and managers who want to enhance their strategic marketing leadership skills and update their knowledge of practical implementation.
This program is designed for individuals who want to learn how to build a comprehensive marketing strategy with a customer-centric approach, leveraging the latest digital opportunities. Marketing management is addressed from both strategic and tactical perspectives. The program is also suitable for sales and communications managers, as well as professionals aiming for marketing management roles.
Contents and Schedule
The Markkinoinnin ja myynnin valmentava suorituksen johtaminen program covers how marketing and sales work together seamlessly, how to build quality interactions, and how to drive performance toward results.
Key topics of the module:
Managing psychological safety in collaboration between marketing and sales teams
Different levels of trust and building connections within the organization and between partners
There is a common thread in high-quality interactions—create quality using the consciously tested, clear OK5 model
Fears and barriers related to interaction that affect results – how to move from fear to a courageous encounter
Structure:
- 1.5-day in-person course
You can choose to participate in the entire Markkinoinnin johtaminen program, which includes all four courses, or enroll in individual courses. Once you have completed all courses within four years, you will receive a certificate for the Markkinoinnin johtaminen program.
Kouluttajat
Ira Lange
Ira Lange's core competencies are relationships in the workplace and the factors that influence behavior and interaction of management and experts.
Her coaching and training themes are leadership and management practices, efficient and effective team building, as well as building trust and confidence in the organization. In recent years Lange has also coached executive board members and management teams which have faced leadership challenges in achieving common goal.
Lange is interested in human cognition, emotions, and efficiency in workplace environment and in a professional context. In addition to leadership coaching and training, Lange also trains sales and customer relationship management skills, based on her previous experience as a consultant and sales manager. Lange makes a variety of assessments and inquiries that can be connected to team building and personal development programs.
Lange is a coach, CEO and entrepreneur at Q.motion Oy. She has over 20 years of experience in sales and leadership management, e.g., Aspectum Consulting, Amos Partners, Bon Stockbrokers, AON Corporation. Lange works in Finland and Baltic countries.
She has Masters from the University of Helsinki. She is a certified Business Coach by ICF and team builder, TM.
Kustannukset ja ilmoittautuminen
Markkinoinnin johtaminen -ohjelman itsenäiset opintojaksot
Voit valintasi mukaan osallistua koko Markkinoinnin johtaminen -ohjelmaan, joka sisältää kaikki neljä opintojaksoa tai ilmoittautua erillisille opintojaksoille:
