Markkinoinnin johtaminen
Drive Growth with Customer-Centric and Data-Driven Marketing
Upgrade your marketing leadership skills with our renewed program designed for today’s fast-evolving digital landscape. The Leading Marketing (Markkinoinnin johtaminen) program helps you lead marketing that is not only effective and measurable but also innovative and future-proof. Please note that this program will be delivered in Finnish.
Flexible Program Structure: This program includes four intensive modules, each lasting 1.5 days. You can complete the full program or choose to attend individual modules based on your needs and schedule.
Why Join? As marketing becomes a strategic growth engine, leaders must master both business strategy and digital tools. This program gives you a comprehensive understanding of marketing leadership in a constantly shifting environment.
Please note that this program will be delivered in Finnish.
A combination of the latest academic knowledge with experienced practitioners’ expertise in digital marketing trends
Peer learning in the classroom and between training days in sparring groups with other participants
Understanding the big picture, and practical tools for digital marketing
What You Will Learn
Gain access to the latest academic research in marketing as well as the most current practical insights from the business world. You'll develop a comprehensive understanding of the key success factors in marketing leadership.
Cross-cutting themes include a leadership perspective, the application of artificial intelligence, and the adoption of sustainable practices to ensure effective and results-driven marketing.
Peer learning enhances the exchange of ideas and expertise across industries, enriching your learning experience and expanding your professional network.
For
Who should attend? This program is designed for marketing directors and managers who want to strengthen their strategic marketing leadership capabilities and update their knowledge of hands-on marketing practices.
It is ideal for professionals looking to build customer-centric marketing strategies that leverage the latest digital opportunities. The program addresses marketing leadership from both a strategic and tactical perspective.
It is also well-suited for sales and communications managers, as well as specialists aiming to transition into marketing leadership roles.
Contents and Schedule
Your outcome will be updated frameworks and actionable marketing tools, insights into AI-driven and sustainable marketing, a stronger alignment between marketing, sales, and business strategy, and enhanced leadership capabilities.
Program Structure
- Orientation materials provided in advance of each session
- Four in-person modules, each 1.5 days long (total of 6 days)
You can choose to attend the full Leading Marketing program, which includes all four modules, or register for individual modules based on your interests and needs. If you complete all modules within four years, you will receive a certificate for the Leading Marketing program.