Strategic and Digital Marketing Expert Nermin Hairedin to Join Aalto EE Advisor Network

Aalto University Executive Education (Aalto EE) has appointed Nermin Hairedin as Senior Advisor to strengthen its commercial excellence portfolio. Hairedin has been involved in the digitalization of businesses for over 20 years and is highly experienced in strategic marketing, sales, and the utilization of data in business management and on corporate boards.

Photo: Nina Kaverinen


Hairedin is the CEO and partner of Frumatic Oy, a software development company. She also has a seat on the boards of SOK, the VR Group, Örum and Delipap. In addition, Hairedin serves as a corporate advisor, consultant and investor.

“Nermin’s dual experience as a customer and provider of expert services ensures that she has the expertise and courage needed to make ground-breaking proposals and challenge our ways of thinking. I look forward to the ways in which she will help us develop our sales and marketing program portfolio in the future,” says Dr. Pekka Mattila, Group Managing Director for Aalto EE and Professor of Practice at Aalto University School of Business.

“I’m very excited to do my part in developing the executive education offered by my alma mater. Commercialization, providing added value to services, and the creation of sustainable competitive advantages are opportunities that have not been exploited to their fullest by the Finnish business community. After all, these factors help increase both the attractiveness of a product and the value of a company,” notes Nermin Hairedin.

Further information

Pekka Mattila
D.Soc.Sc., Group Managing Director, Professor of Practice
Aalto University Executive Education Ltd
Telephone: +358 40 738 7221

Aalto University Executive Education Ltd 

Aalto University Executive Education Ltd offers thought provoking leadership development services (Aalto EE), professional development services for specialists and managers (Aalto PRO), creative solutions covering the whole life cycle of entrepreneurship (Aalto ENT), and finance sector specific skills and knowledge (Finva). Aalto University brings to our offering a multidisciplinary approach, together with innovative learning methods; this provides a unique combination of practical expertise with the latest research. 

Aalto University Executive Education’s strengths lie in its global operating model and diverse offering. In addition to Finland and Singapore, Aalto University Executive Education Ltd offers education programs  worldwide. As a part of Aalto University, it holds three respected business university accreditations – AACSB, AMBA, and EQUIS – which places it among the top 0.5% of institutions in the world.