Dr. Jochen Wirtz

Dr Jochen Wirtz is a Professor of Marketing at National University of Singapore. In recognition of his excellence in teaching and research, Prof. Wirtz has received over 40 awards. He serves on the editorial review boards of over ten academic journals.

Dr Jochen Wirtz has worked in the field of services for over 25 years. His research focuses on service marketing and has been published in some 100 academic journal articles (incl. HBR), 130 conference presentations, and some 40 book chapters. His over 10 books include Services Marketing – People, Technology, Strategy (Prentice Hall, 7th edition, 2011), co-authored with Professor Lovelock, which has become a world’s leading services marketing text book that has been translated and adapted for over 26 countries and regions, and with sales of some 700,000 copies.

Prof. Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms in the areas of strategy, business development and customer feedback systems. He has been involved in a number of start-ups including in Accellion (www.accellion.com), TranscribeMe (www.transcribeme.com) and Up! Your Service College (www.upyourservice.com).