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The purposes for the processing of personal data include: the management of customer relationships; the realization of the rights and obligations of the customer and the controller; the processing of personal data in accordance with the Personal Data Act with regards to online services; research activities; and, steering the advertising and/or direct marketing of the controller and/or its partners on the basis of personal data via the controller’s media channels and services without disclosing any personal data to an external party.

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Aalto EE websites run a marketing automation system that is used to

improving general user experience of Aalto EE’s web services, e.g. highlighting services that are of highest importance to the visitor;
fine-tuning our program finder functionalities;
creating target segments for direct marketing campaigns, where profiling helps Aalto EE suggest services that meet customer needs.

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The user's personal information may be linked to the cookie when she reveals her person by filling in a webform, e.g. application/registration, request for information or newsletter subscription. The information given is stored in Aalto EE’s marketing or customer register.

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The user's personal information may be linked to the cookie when the user arrives at the website via an email marketing message sent by Aalto EE. The sources for e-mail marketing messages are Aalto EE’s marketing or customer register. A user whose cookie is linked to personal data can receive email marketing that is personalized based on her website visitor history.

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Aalto University Executive Education and Professional Development

Aalto EE Helsinki

Runeberginkatu 14–16
00100 Helsinki, Finland
+358 10 837 3700
info@aaltoee.fi

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