David Stillwell

David Stillwell is Reader in Computational Social Science and Academic Director of the Psychometrics Centre at the Cambridge Judge Business School.

David’s research uses big data to understand psychology. He published papers showing using social media data from millions of consenting individuals to show that the computer can predict a user’s personality as accurately as their spouse can. Follow-up research found that personalising an advert to the recipient’s psychology is more effective than generic ads.

David Stillwell has a BSc, MSc, and PhD from University of Nottingham.