
Núria Solsona
Nuria Solsona is the Academic Director of the Program Design Thinking for Business Innovation at Esade in Barcelona. In addition to that, she is an Adjunct Professor in Service Design at Aalto University.
She has 6,5 years of experience designing services and developing businesses at the world-famous design consultancy Livework. As a project lead, she was responsible for managing international projects for leading public and private organizations in a wide range of sectors including clients from BBC, Telefonica, Orange, Barclays, London Underground, or the Thailand government.
Solsona has experienced different levels of service consultancy, from customer strategy, service vision, service proposition, and service implementation as well as defining digital strategies and adoption of new online and mobile services such as mobile payments applications.
She combines a creative perspective with a management approach garnered by studying for an MA in Innovation Management at Central Saint Martins in London, UK, which built on her background in design. She brings a deep understanding of user needs by applying service design methods and customer-oriented frameworks allowing clients and customers to co-create services both from the perspective of the corporation and from the user value perspective.
Solsona has also participated in a variety of projects embedding the service design approach. Her ability to understand organizations' challenges has empowered internal teams to improve their services every day. She is currently based in Barcelona, working as an independent service design consultant.