For the past 15+ years she has been focusing to understand and resolve how different companies find the most relevant data and refine and integrate it to their business processes and daily work. She has worked as a business controller, a consultant helping clients in various industries to utilize the full potential of their data and analytics systems, and as a development director of data utilization in Sanoma Media Finland. Her role at Sanoma was to drive the company wide data driven culture transformation and lead a team of 20+ analyst and data scientists supporting consumer sales, media content design, customer service and digital service development operations.  

She is a founding partner of AI Roots, a network and agency for data professionals. She is currently helping companies across various industries to build winning data teams and exploit the potential of data through the right skills and talent.