Professor Rachida Justo’s interest lies in fields like women entrepreneurs or social enterprises. For Professor Justo, “human beings are very complex and I find it fascinating to analyze how one person can have different expectations.”

Rachida explores how entrepreneurs struggle to deal with important dilemmas, such as how to reconcile professional and family ambitions, how to create a business that successfully achieves the double bottom-line of economic performance and social value, or the implications of these aspirations in terms of firm performance and growth. These are some of the issues that Rachida addresses in her research, published in journals like Frontiers of Entrepreneurship Research, the International Journal of Entrepreneurship and Small Business and the Journal of Research in Marketing and Entrepreneurship.

She has received several awards, including the Best Women’s Entrepreneurship Paper Award from the Academy of Management Conference, and IE’s Best Teaching Case Award. Since 2002, Rachida has been a member of the Global Entrepreneurship Monitor, the largest single study of entrepreneurial activity in the world.