Zoë Chance

Zoë Chance is Senior Lecturer in Marketing at the Yale School of Management.

At Yale School of Management, she teaches a popular elective called Mastering Influence and Persuasion, aka "Doing Uncomfortable Things That Make You a Better Person."
Her research has been published in top academic journals like Proceedings of the National Academy of Science and Psychological Science, and covered in media outlets like The New York Times and the BBC. She has appeared on CNN and written for Harvard Business Review. Google uses her behavioral economics framework as the basis for their global food policy.

Zoë speaks internationally for Fortune 500 firms and leading NGOs, and her TEDx talk, How to Make a Behavior Addictive, has over half a million views.

Her first book will be published by Random House on February 1, 2022. It's called “Influence for Nice People: The Revolutionary Science of Becoming Someone People Want to Say Yes to.”

Prior to Yale, Zoë managed a $200 million segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor's from Haverford College, MBA from USC, and doctorate from Harvard Business School.