Tone Steig works as Head of Customer Communication and Media at dunnhumby Norway. dunnhumby is a global leader in Customer Data Science. In Norway the company develops insights based on shopping data for Coop Norge, a Norwegian cooperative retailing company with more than 1.8 million members.
Steig recently participated in Aalto EE & Esade's Design Thinking for Business Innovation program.
“Although design thinking links very closely to my job, I lacked formal education in it. I wanted to understand the methodology thoroughly and become truly confident in leading design thinking projects,” she explains.
The program stood apart from the rest in a very positive way. It incorporated a business development view with design thinking, which was highly appealing to me.”
“I researched various programs thoroughly. Design Thinking for Business Innovation stood apart from the rest in a very positive way. It incorporated a business development view with design thinking, which was highly appealing to me – and I am happy to say that this aspect worked very well in the program as well,” she points out.
The program’s content, instructors and other participants receive a great deal of praise from Steig, who confirms that she was very pleased with the study experience.
“The program brought together participants from such a wide array of professions and around the globe, every topic taught was highly relevant – and the instructors were world-class. Learning was extremely intensive, and simultaneously enormously fun!” Steig emphasizes.
“I especially liked the fact that our instructors also had a great deal of tactical experience from outside academia, which they were able to feed into our discussions to provide great additional perspective. It was highly valuable,” she reminisces.
Steig describes the program as very well organized, with a very dynamic way of working:
The program brought together participants from such a wide array of professions and around the globe, every topic taught was highly relevant – and the instructors were world-class.”
“Approximately one-hour lectures were always followed with work on our predefined assignments, discussions and feedback from others. This setup allowed us to test the methodology as we advanced,” she underlines.
Steig names two experiences during the program as special highlights: building Lego prototypes in Helsinki and giving five-minute pitches in Barcelona.
“In Helsinki, after just a few days of intensive learning we all saw how our ideas had grown and we were able to present them as Lego prototypes. It was amazing how much we had advanced in such a short time. Likewise, pitching our ideas in Barcelona was a great way to test how far we had got. Both of these experiences were huge emotional boosts,” she remarks.
In her work at dunnhumby, Steig says she is using both the design thinking mentality and methodology on a daily basis.
I cannot think of a professional who would not benefit from participating.”
“The program gave me a total view of the design thinking process, and numerous useful tools and insights. The customer is at the heart of all our actions at dunnhumby, and I’ve been able to utilize everything I learned,” Steig affirms.
“For example, the stakeholder mapping tool has proved to be a great asset for both identifying and engaging stakeholders, and the insights I obtained on change management have been highly beneficial as well. We also have several projects in the pipeline in which design thinking will be pivotal,” she notes.
Steig says she is happy to recommend the Design Thinking for Business Innovation program.
“I cannot think of a professional who would not benefit from participating. You gain tremendous insights that can add substantial value to your business,” she ponders.