|Customer Relationship Management - Deserve Customer Loyalty|
– Lead your customer relationships smartly for a sustainable competitive advantage
Customer Relationship Management (CRM) is a business imperative in today’s global marketplace. Both big and small companies the world around are moving from the traditional transactional marketing to a model centralized in managing relationships with customers. By enhancing the customer experience, organizations increase customer satisfaction, which in turn, increase customer retention. If maintained over time, customer retention will lead to loyalty, which can be translated into a more sustainable business model. This module is presented from a managerial perspective within the context of marketing strategy by looking at customer value, customer satisfaction, customer retention, and customer loyalty. It is designed to stimulate you to further develop your analytical skills and apply those skills in making strategic decisions.
This course will:
Instructor: Dr. Professor Sergio Carvalho, University of Manitoba, Canada
Dates: 2-4 September 2013
EUR 3,170 + VAT
RegistrationRegistration is required at least four weeks prior to the module.