Dynamic Marketing - Deserve Customer Loyalty

– Use marketing smartly for a sustainable competitive advantage

At some point in your career you may find yourself in a managerial role where you are asked to define the direction your organization will take in its primary markets. This module will focus on developing a marketing strategy selection process that includes determining what strategic options exist and what is required to balance short- and long-term objectives.

The module will

• give you an understanding of the importance of marketing orientation throughout the company
• help you to familiarize yourself with major marketing principles and processes
• demonstrate how to integrate aspects of strategy, creativity, innovation and improvisation as critical components of success when creating a marketing culture.

Instructor: Dr Mélani Prinsloo, University of Pretoria, South Africa

Dates: September 26 - 28, 2012

Price

EUR 2,750 + VAT.

Registration

Registration is required at least four weeks prior to the module.