DiViA - Digital Marketing and Customer Relationship Management Forum

The goal for DiViA is, through academic research and discussions with experts, to create knowledge about how digital channels and social media should be used, how customers feel about the new channels and marketing methods, and how they adopt and use them. In addition DiViA will examine other important questions concerning topics such as; customer relationships, integrated marketing, the effect of digitalisation on sales, customers and organisations, the value chain of digital marketing, different new agent-, community-, and portal-services.

DiViA 2012 is a continuation of a project that started 2002, to this day a total number of about 300 companies have participated in DiViA altogether.

For more information:
www.divia.fi